Team Members – Bennett Alack, Isabella Chavez, Grant Farrow, Charlotte Hovermill, Ayanna Lovelady, Andrew Rumore, Katherine Valentine, & (Our Professor) Michelle Payne

Assignment – Each year, a corporate sponsor (client) provides an assignment or case study outlining the history of its product and current challenge. The case study reflects a real world marketing challenge. Students must research the product and its competition, identify potential problem areas and devise a completely integrated campaign for the client. Each student team then “pitches” its campaign to a panel of judges. Judging is conducted by professionals in the advertising, marketing and communications industry. Judges at the national level are selected from the client and their advertising agencies.

Client – Tide

Objective – To help Tide drive conversion of 75% of loads to cold by 2030.

Audience – 35 & Under